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Mobile Business Mail Installation: a testimonial

Cloudforce London 2009

Testimonial

Three years ago, DBApparel Belux decided it was high time to optimise the way its sales team worked and equip its representatives with an appropriate CRM application. “Even though our specific internal mechanisms meant that there was no requirement to automate the actual ordering process, our sales people still needed an effective planning and reporting tool to support and keep a close look at their activities,” relates Bruno Geerkens, Sales & Marketing Director at DBApparel Belux. “After an intensive look at the market and positive feedback from a satisfied company about Euremis, we opted for CRMobile because in terms of value for money, it stood out head and shoulders above the alternatives in the marketplace. The high level of flexibility and ease of use – as well as the great support and personal approach taken by the Euremis consultants – also made it the solution we preferred.” Since the mobile staff at DBApparel Belux switched from paper to the CRM tool on their PDAs, there has been a clearly discernible increase in efficiency – and not only because any double administration (with all of the errors and time lost that goes with it) is now a thing of the past. “What was vitally important for us,” explains Bruno Geerkens, “was that our 11 sales reps and their 2 field managers could extract operating and strategic business intelligence out of the new CRM system. CRMobile allows us to analyse hard facts & figures, which in turn enables us to support and coach our sales team better than ever.”

Since bringing CRMobile into operation, DBApparel Belux has also seen an appreciable rise in customer satisfaction. In particular, the planning module enables customers to be monitored and visited by sales representatives based on a strict pattern. “And ultimately, keeping the customer satisfied remains a major challenge in these difficult financial times,” concludes Mr Geerkens.

DBApparel Belux is part of the DBApparel group, which owns the Sun Capital Partners investment fund, itself a market leader in the sale of pantyhose and male underwear. It is also one of the market’s leading players in women undergarments.
DBApparel Belux employs approximately sixty staff members and has a turnover of 22 million EUR. The company’s innovative product portfolio consists of leading brands such as DIM, PLAYTEX and WONDERBRA. DBApparel sells through major retailers (Carrefour, Cora, Makro, Delhaize, Colruyt, Cactus, etc.), department stores (Galeria Inno), specialised shops (Damart, Di, Trafic, etc.) and small retail outlets.